This way when they promote, sell, or talk about your products online or offline, theyre doing so to an audience with a shared interest in the type of products or services you offer. Below, we're diving deeper into five different types of influencer marketing campaigns - let's take a look! While they were there, both influencers freely posted photos of their time there, encouraging people to check out the video game company. #ShanexJeffree (photo by @marcelocantuphoto ), A post shared by Shane Dawson (@shanedawson) on Oct 24, 2019 at 1:17pm PDT. Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. When running pre-release campaigns be sure to check whether the content the influencers posted resulted in any sales once your product does launch. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. One of the best platforms that you can use is Ainfluencer. Maryam is a content writer at Ainfluencer. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. Hey guys for Christmas Seatgeek and I are giving away this Tesla to one of yall!! 2. With an affiliate campaign, an influencer will promote your product or service to their audience and receive a discount or payment whenever a sale or lead is generated. Types of influencer marketing campaigns: Discount Codes and Affiliates. Influencer marketing examples like this can go a long way, especially when your influencers can showcase your brand in action while giving them a clear and direct call-to-action (CTA). Naturally, when someone gives. Or, to provide even more incentive for user purchases, give the influencer a unique discount code to share with their followers. While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. We wanted to, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Heroes get remembered, legends never die. . Influencer marketing campaigns can take many forms, but all share one common goal, which is identifying and engaging with key social media influencers who can help promote your products or services. Micro influencers usually have anywhere between 2000-50000 followers online. For example, an influencer could demonstrate how they use a skincare product or offer styling tips for a pair of leggings. Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors. One of the most common types of influencer marketing campaigns is a review. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. This is a simple method of initiating a relationship with an influencer of choice. Giveaway influencer marketing campaigns work by you giving influencers a product they can push for a giveaway. Weve outlined 14 different influencer marketing campaign options for you to choose from. Brought to you by campaigns are similar to sponsored content, but there is less need for the content published to have a direct relation to the brand. Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. So, it would be best to choose an influencer who has actually used your products. Sponsored Content. Top 8 Types of Influencer Marketing Campaigns 1. Games are a more interactive way for influencers to promote your brand. Then, you can use influencers to build campaign momentum and drive awareness by posting content and using your hashtag. These campaigns can last about a day or go as long as weeks for special events. Integrated content in influencer marketing is when you partner with an influential individual or group to mention your products or services in their content. Oberlo uses cookies to provide necessary site functionality and improve your experience. Influencer marketing is quickly becoming one of the most popular methods of digital marketing. If you've seen any 'unboxing' videos, this may have been the driving force. It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. 9 Best Types of Influencer Marketing Campaigns Social Media Takeover. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. Gifts. Hence Im over the moon to share these moist #vegan seasonal apple breakfast muffins in collaboration with @deemuesli today. In this example, David Dobrik teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. Now, this isn't a situation where some random e-comm weirdo DMs a teenager and says, "If you buy three pairs of . Finally, find effective, relevant personalities to work with based on your answers to all of the considerations above. Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored content has taken many different shapes. The benefits of these types of campaigns include boosting brand awareness and loyalty and increasing followers, leads and site traffic. These individuals can be anyone from celebrities or bloggers to athletes or everyday people with a large group of loyal social media followers. Ainfluencer is the best Instagram influencer marketing platform that lets brands and brand ambassadors meet and make deals. Affiliate and Discount Codes 4. Host Giveaways. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. Discount codes14. Competitions and Giveaways 4. Traditional advertising methods such as TV, radio commercials, print ads, and billboards are no longer as effective as they used to be. The benefits include increased traffic to your brands site, leads and conversions. B2B influencer marketing campaigns to try Sponsored blogs are common, but there are many other options. Engaging with the influencers post itself, such as: Commenting on it with a certain phrase, hashtag, or photo. When thinking about digital marketing or advertising on social media sites, LinkedIn is not always the first to platform to come to mind. They allow customers to easily follow and engage with a campaign. 80% of marketers stand by the effectiveness of influencer marketing with 35% finding it extremely effective By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. Some brands require influencers to only say positive things and sometimes influencers dont mind going against that policy to say what they really think. Reality, Increase Your Organic Traffic with Pay-Per-Click Ads. These campaigns can be used to generate awareness for a brand or product or to drive sales. The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. These followers usually have a much higher engagement rate than influencers with large followings as their follower base is much more highly concentrated on one specific interest. Integrated content16. Sponsored content is one of the most popular types of influencer marketing campaigns. Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. The type of content your influencers share can range anywhere from written content, to images or videos. Are you an Influencer? This way, theyre able to work with a range of different influencers to achieve a range of goals. Reviews. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. Use takeovers to increase brand awareness, drive traffic to your brands website and boost social media engagement. Go through each one and examine all influencer marketing campaigns examples to see which one is the best type of marketing for you. Social Media Takeover. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog entries or invite influencers to write a post on their blog rather than promoting the post on their social media channels. Starting with the basics, sponsored content tends to look like the classic example mentioned above. It focuses on engaging the audience rather than persuading them to buy something and therefore drives fewer sales than the other types of influencer marketing campaigns. There are numerous campaign choices when it comes to partnering with influencers for brand marketing. Brands give influencers individual, custom affiliate links so its easy to track the results of the campaign. For example, an influencer might take a photo of themselves during a holiday and theyre holding the sunglasses youve sent them. But dont let that fool you the playing field is diverse and impressively creative. Shoutout campaigns are fairly easy to do and often used by smaller brands who cant afford to pay for a dedicated piece of content on social media. Promote your Blockchain venture with a highly targeted crypto marketing strategy. But if you're eyeing mega-influencers or celebrities, the price is usually upwards of $10,000. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. Branded hashtags, There are four types of influencers on Instagram based on their followers:1. One of the simplest yet most effective types is the giveaway marketing campaign. There are many different types of influencer marketing campaigns, and one of the most popular ones is the takeover. If you just send over your product in the post and all the correspondence happens on email, the influencer will struggle to understand who you are as a brand. Top 13 influencer marketing examples 1. Think about it. This can be done on multiple platforms including, Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! DivvyHQ is a software program in this space, which helps schedule content and measure its success. Many businesses might think there is little to no point in working with these influencers but theyre often very involved within the same industry you operate in and their followers are too. For example, beauty influencer Jaclyn Hill created an eyeshadow palette in collaboration with the international makeup brand Morphe. Influencers might talk about your product in their insta-story, snapchat or other time sensitive content. Review and refine your influencer marketing strategy. It typically plays out with brands reaching out to influencers to ask if theyre willing to promote one of their products or services or vice versa some influencers do outreach too! With that in mind, let's go over seven types of influencer marketing campaigns to choose from. These types of videos are also common in the tech industry. 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